Post by Brian Reay
Those references are about companies who pay for positive reviews
and/or that people are more influenced by negative reviews.
You really should check your references.
I can't imagine companies pay for bad reviews of their own company.
It would be nice if you;d read them, of course, which you clearly
How to spot a fake
Look for concrete details. Avoid reviews that provide abstract
narratives about a product or customer-service experience. Give more
trust to reviews that provide in-depth descriptions of the quality of the
product or service.
Avoid one-review accounts. Click on a user's profile on review websites
to get an indication of which other reviews the user has written.
Beware reviews in poor English. Genuine customers may take little care
with spelling and grammar, but some reviews sound as if they were
translated from a foreign language. Give more credence to reviews written
in well constructed and grammatically precise English.
Skip over reviews overflowing with verbs, adverbs, hyperbole and praise
that contains no caveats.
Consider whether the reviewer's purchase has been confirmed. Amazon and
Trustpilot have ways to confirm whether a customer who left a review for
a product has indeed purchased it, but this system can be abused.
Seek company and product recommendations from reputable publications.
Look to Which? and MoneySavingExpert.com rather than consumer review
Conduct in-depth research. Reviews left by users on consumer forums,
where they've engaged with the community on a regular basis can provide
sharper insights than reviews posted online, so look beyond page one of
Google's search results to get a better idea of a company's reputation.
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